Wrap-Around Marketing
By TPD Creative
Flexible marketing and creative support built around your business
For when your business needs an experienced agency! Should that be for one project, a recurring task, extra support alongside your in-house team or to act as your entire outsourced marketing department.
Never to replace what already works.
Wrap-Around Marketing is here to fill what is missing.
Wrap-Around Marketing: A Clear Definition
wrap-around marketing
/“ræp əˈraʊndˈmɑː.kɪ.tɪŋ” / noun – English
noun
A flexible agency model where strategy, creative, digital and delivery support are built around a business’s existing people, priorities and skills gaps. Unlike a fixed agency package, the relationship starts with what your business already has and adds only the support it genuinely needs.
“I used TPD Creative’s Wrap-Around Marketing and my business has been thriving ever since!”
Similar:
Wrap-Around Marketing: A Clear Definition
Wrap-Around Marketing is not re-inventing the wheel or providing a complicated agency framework. It is simply giving a clear name to something the guys over at TPD Creative have been doing for years.
Since 2019, TPD has worked with businesses in very, very different ways. Sometimes that means delivering one specialist project. Sometimes it means supporting an internal marketing person with a skill gap. Sometimes it means providing regular creative and digital work every month. In larger relationships, TPD has become the full external marketing and design team behind the business.
The common thread is simple; TPD has always started with the client’s real setup, then build the right support around it.
So ‘Wrap-Around Marketing’ is about giving a name to something which has been livind and breathing for years.
Why Fixed Agency Packages Often Miss the Point
Two businesses can have the same turnover, operate in the same sector and will very likely need completely different support. Their marketing requirements are exactly the same.
4 businesess could have:
- Strong marketing manager but no designer.
- Several suppliers/ freelancers and nobody joining the work together.
- No marketing team at all but desperately want to be marketing their business.
- Alot of ‘do-ers’ that can takle the graphic design and deliverables but not have any strategist and visa versa.
Selling all these companies the same monthly bundle is neat, tidy and automated for the agency, but not useful for the client. Wrap-Around Marketing begins with the gap rather than the package.
So, the question is . . . what does your marketing need?
Tell us, don’t be shy, everything is confidential. We are here to help, but only where it provides value.
Four Ways Wrap-Around Marketing Could Work
One-off marketing or design project
Use specialist support for a defined piece of work such:
- Marketing Strategy
- Campaign
- Website
- Brand Identity & Guidelines
- Brochure
- Sales Document
- Social Media Launch
Once complete, the project can be handed back to you and your team without an ongoing commitment.
Your Team
TPD Creative
Extra resource for an in-house marketing team
Supporting your team when they are working on a large project:
- Developing the brand guide, from your teams logo design
- Web build, whilst your team designs
- Creating social content, whilst your team handles the strategy, topics, captions and posting
- Website-side, technical SEO, whilst your team develops the natural SEO
- Creating the final brochure design, whilst your team dictates the copy and structure.
The in-house team keeps ownership while the agency supports a particular delivery.
Your Team
TPD Creative
Recurring delivery through an ongoing agreement
Keep recurring work moving through an agreed monthly relationship, such as:
- Monthly social content and scheduling
- Ongoing graphic design support
- Website updates and maintenance
- SEO, AEO and content improvements
- Regular campaigns and email marketing
- Brochures, presentations and sales material
Priorities can change each month, with agreed capacity and a team that already knows your brand.
Your Team
TPD Creative
Out of Office Marketing Department
TPD becomes the external team responsible for planning and delivering your marketing:
- Marketing strategy and campaign planning
- Brand management and creative direction
- Website, SEO and AEO
- Social media and content delivery
- Campaigns, brochures and sales material
- Reporting, reviews and forward planning
One joined-up team, without the cost and commitment of recruiting a full marketing department.
Your Team
TPD Creative
Who Uses Wrap-Around Marketing
Owner-Led Business
Marketing keeps slipping down the list.
I'll get to that later... After this project I'll ...
Small Marketing Team
Needs more hands or specialist skills.
We don't have anyone in-house who can do...
Multiple Suppliers
Needs somebody connecting the dots.
I don't know, speak to the marketing guys...
Growing Businesses
Needs more capability without several hires.
I wish we had someone who can do all of that...
TPD Creative has been trusted by a few companies of different sizes over the years:
What Services can be Included?
Marketing Strategy
Branding & Identity
Websites & Digital
Social Media & Content
Design & Print
Campaigns & Advertising
Plus SEO, AEO, email marketing, video, presentations, sales materials, website support and much, much more.
Every relationship is shaped around the support your business actually needs.
How Does Wrap-Around Marketing Compare?
| Option | Best suited to | Main strength | Considerations |
|---|---|---|---|
| Full-time Hire | A stable role with enough work for one skill set | Daily internal focus and brand familiarity | One person cannot often cover every specialist discipline |
| Freelancer | A defined skill or isolated project | Direct access and flexible project support | Capacity and service range may be limited |
| Traditional Agency Package | A business wanting a predefined service bundle | Simple buying decision and repeatable delivery | May include work the business does not need or miss internal gaps |
| Wrap-Around Marketing | Businesses needing several marketing skills without employing a full internal department | One experienced team that can fill a gap, support your existing people or take ownership of the lot | Works as a partnership, with clear priorities, open communication and agreed capacity |
Best suited to
A stable role with enough work for one skill set
Main Strength
Daily internal focus and brand familiarity
Common limitation
One person cannot cover every specialist discipline
Best suited to
A defined skill or isolated project
Main Strength
Direct access and flexible project support
Common limitation
Capacity and service range may be limited
Best suited to
A business wanting a predefined service bundle
Main Strength
Simple buying decision and repeatable delivery
Common limitation
May include work the business does not need or miss internal gaps
Best suited to
Businesses needing adaptable support around current people and priorities
Main Strength
Can move from one-off help to a full outsourced team
Common limitation
Requires clear priorities and agreed boundaries to work well
Key Questions - Click to Expand
Does Wrap-Around Marketing Replace an In-House Team?
It can, but it does not have to.
For a business without marketing staff, the agency may become the external department. For a company with a marketing manager or wider team, the agency can provide only the missing resource. Agency support should always strengthen capable internal people and should never hover around waiting to claim their jobs.
Is Wrap-Around Marketing the Same as a Retainer?
No. A retainer is one way to structure an ongoing Wrap-Around relationship, but the model can also be used for a one-off project or occasional specialist support.
When the work is recurring, a monthly agreement can secure capacity, continuity and a consistent team. TPD Creative delivers this through TPD On-Demand.
How Much Does Wrap-Around Marketing Cost?
The cost depends on whether the business needs a defined project, occasional specialist input, recurring delivery or a wider outsourced team. A useful proposal should explain the work, level of resource, responsibilities, review points and separately charged costs before the relationship begins.
Be cautious of any “everything included” monthly promise. Marketing work varies too much for unlimited support to remain believable for long.
What Makes the Model Work?
- A clear understanding of the client's current team and suppliers
- Agreed ownership, priorities and decision-making
- Direct access to the people doing the work
- Realistic capacity and response expectations
- Shared brand knowledge that builds over time
- Regular review as business needs change
Flexibility works best when the boundaries are clear. Otherwise “adaptable” quickly becomes code for everybody assuming somebody else has it covered.
Wrap-Around Marketing by TPD Creative
TPD Creative is a marketing, design and digital agency based in Manston, Kent. Since 2019, the team has supported businesses through branding, websites, social media, campaigns, graphic design, content, SEO, AEO and long-running external marketing relationships.
TPD created the Wrap-Around Marketing proposition to explain that range of client relationships clearly: from one piece of work to the team behind the whole function.
FAQ - Frequently Asked Questions
What Does Wrap-Around Marketing Mean?
It means adding the marketing, creative and digital support a business needs around the people and resources it already has. Support can range from one project to a complete outsourced marketing team.
Can Wrap-Around Marketing Support One Project
Yes
Yes. It can be used for a website, campaign, brand project, brochure, launch or another defined job without requiring an ongoing agreement.
Can it Support An Existing Marketing manager?
Yes
Yes. An agency can add specialist design, website, content, SEO or campaign resource while the internal marketing manager retains control.
Can it Include Monthly Marketing Support?
Yes
Yes. Recurring work can be managed through a monthly marketing retainer or ongoing agency agreement with agreed priorities and capacity.
Can a Wrap-Around Agency Become the Whole Marketing Team?
Yes
Yes. For businesses without internal resource, the agency can take wider ownership of planning, creative production, content, digital activity and campaign delivery.
Is Wrap-Around Marketing Cheaper Than Hiring?
It can reduce the need to recruit several different specialist roles, but the right comparison depends on the amount of support required. The main benefit is access to a wider mix of skills at a level shaped around the business.
What is TPD On-Demand?
TPD On-Demand is TPD Creative’s ongoing Wrap-Around support option. It provides tailored monthly access to marketing, design, website, social and campaign support.
Where is TPD Creative based?
TPD Creative is based in Manston, Kent and supports businesses across Kent, the wider UK and abroad.
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